This month I also did the creative for ExtremeTerrain.com's monthly sale. I began with a base shot of a rolling JK and composited a more interesting background. Below is the original and the retouched composite.
I needed a TJ version as well so I used the same base shot and rendered a TJ using KeyShot to get the exact angle.
I then took the render into Photoshop, removed the JK in the background but kept the JK wheels instead of having to recreate the blur. The original JK was a 4-door, so I moved the wheels closer together to work with the TJ body. Along with that came adjusting the shadow on the road.
These final composites were then used in various email, site and social graphics to promote the XT April Sale. I treated the typography in email similarly to how it is on site.
The creative is currently running as a homepage banner at ExtremeTerrain.com. Check it out while you can.
I worked on the AmericanMuscle April Sale graphics that are currently online. The copy "unleash your Mustang" was my inspiration in choosing photos of cars on the track from our previous car shows. Several onsite, email and social graphics were created for this sale.
Below are the various photos I used to cover all of the AmericanMuscle Mustang generations.
Each month ExtremeTerrain.com (and AmericanMuscle.com) runs a monthly sale that requires fresh imagery and copy. For the month of September I found a killer in-house photo to use that shows multi-generational Jeeps in a fall landscape. This creative spans from email, on-site and social graphics with different graphics specs and orientations. Below is a social forum banner, an email b-spot, and an on-site banner. As you can see the layout of the copy varies per channel depending on which piece should be emphasized for each application.
