AM F-150 Rugged Ridge Rebate

I created a few graphics for a Rugged Ridge rebate for the AmericanMuscle F-150 site. The rebates and details can be found here at AmericanMuscle.com. Below is the on-site banner featuring the Rugged Ridge rebate. The following image is another on-site banner that viewers are directed to from the rebates page. An email graphic was also designed based off of this creative.

Overall this was a quicker project and all imagery used is in-house product photography. 

Raxiom Site Updates

Part of my on-going duties is to maintain and update house brand websites. The Raxiom brand continues to expand as more products are created for various vehicles including Mustang, F-150 and Wrangler. As new products are added, I like to continue to add them to the Featured Products section of Raxiom.com. This month I added ten new products to the top of the featured section and worked with the web development team to execute the additions.

Updates for this section are pretty simple, as I pull the assets, arrange them in the grid and slice them up. I also provide the sort category (vehicle type), product name and the type of Raxiom product (ie: Performance Lighting) that appears on hover. The sort function is what I think is the highlight of this grid of products, as you can see different parts for different vehicles and the boxes rearrange accordingly. This site is responsive and so is that functionality. Check it out here: Raxiom.com/featured.

The Last Catalogs for 2016

The last 2016 catalogs were mailed out about a week ago to AmericanMuscle and ExtremeTerrain customers. Below are some of the spreads I designed for this final catalog drop of the year.

Above is a content spread featured in the JK Wrangler catalog for ExtremeTerrain.com. The spread is an editorial on the Jeep build that was done for a local wounded officer. The design mirrors what has been created for the landing page I had shown a few months ago (view blog post).

In addition to that spread, I was responsible for designing the 4-pages of Holiday Gift Garage content that lined up with the landing page I recently designed and showed (view blog post). Below are those two spread that were also in the JK Wrangler catalog.

AmericanMuscle's F-150 catalog had some product swaps and design updates for this catalog drop as well. The Exterior section had many changes with new products added, and I worked in some additional lifestyle imagery. Below are two spreads throughout that section that feature updates with new lifestyles. I retouched the photos and composited additional aftermarket parts on the images.

With 2016 catalogs completed, the design team now focuses on the 2017 catalog strategy.