This year AmericanMuscle wanted to send out an email that focused solely on creativity and the July 4th holiday. The focus would not be to sell products or push customers to the website but rather focus on the friendly message. This email lead to endless creative opportunities and animation was the focus.
All along I had the vision of simple fireworks in the back of a scene. I began by finding a base image that included a photo of the 2015 in the parking lot.
I took that base image into Keyshot and rendered out a 2015 in that exact angle, since this car is primarily stock. Being an aftermarket company, the more aftermarket mods shown, the better. In addition to the 2015 render, I also exported a 2014 render to make this a multi generational shot.
From there the compositing began. I needed to rework the trees so there would be more visible sky behind the two cars in my new composition. I made a selection of the original trees and made a black paint layer of those, while also adding some additional stock trees to get the shape I was looking for. I took the 2015 render and painted in parts of the car to show off the additional aftermarket mods. I placed the 2014 Mustang behind the 2015 and did some post work on the lights to illuminate them.
For the first time in After Effects, I could not have been happier with the turnout! I would like to perfect the reflections of the fireworks within the animation, but with the time crunch I believe it gets the job done.
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